Meet SERFO founder & head trainer Amy Cooper
As a personal trainer with 17 years experience in the fitness industry, Amy has transformed the lives of countless clients.
“Your training should evolve to meet your needs as life unfolds. I’ll use the evidence base to help find the best way to meet your exercise needs and meet you where you’re currently at”
Female focus
Amy specialises in sustainable health and fitness, especially focusing on the needs of women.
“I saw the potential the fitness industry has to empower others. The positive experiences with fitness that I had as a young woman helped me develop an interest in helping other people with their health and fitness, especially women. Empowering people to have autonomy over their bodies and health with scientifically accurate information in a practical and personalised format is something that I’m very passionate about”
Amy’s Story
Amy has worked in the fitness industry since the age of 19. Early on in her career she recognised the potential that fitness has to empower others. The positive experiences she had as a young woman helped her develop an interest in helping other people with their health and fitness, especially other women.
Now working as a highly qualified personal trainer and co-founder of 82 Fitness Boutique, Amy is passionate to empower others to have autonomy over their bodies and health. She uses scientifically accurate information in a practical format to ensure all clients receive excellent and personalised coaching, suited perfectly to their needs.
Amy’s qualifications
Clean Health Prenatal and Postnatal Coaching Specialist (2025)
MSc Strength & Conditioning, University of Twickenham London (2023). Master Thesis topic: Women‘s Strength Training Around the Menstrual Cycle
QualiCert Certified Personal Trainer; General training and Pre/Postnatal training
Certified Personal Trainer, American College of Sports Medicine (2022)
Pregnancy and Post Partum Coach, GGS Academy (2022)
Calisthenics Coaching Certification, BodyWeight Gurus (2018)
Certified Nutritionist, BTN Academy (2015)
Post & Ante Natal Trainer, Lifetime (2012)
LAO Level 2 Certificate in Fitness Instruction, Lifetime (2012)
Our studio
Explore the 82 Fitness Boutique studio, complete with spacious workout areas, state-of-the-art equipment, and a private and exclusive atmosphere.
The SERFO training philosophy
Science-Based
At SERFO, our methods are based on proven scientific research and techniques. Our goal is to help clients reach long term, anti-fad sustainable health.
5* Service
We offer a selection of options to ensure
the coaching is best suited to our client’s needs. Trainings are held in the beautiful private studio 82 Fitness Boutique. Custom arrangements are also available on request.
Down to Earth
We strive to create a welcoming, unassuming and calm environment. During the sessions we encourage our clients to de-stress and immerse themselves in the present.