SERFO founder & head trainer Amy Cooper

As a personal trainer with over seventeen years experience in the fitness industry, Amy has transformed the lives of over one thousand clients.

“Your training should evolve to meet your needs as life unfolds. I’ll use the evidence base to help find the best way to meet your exercise needs and meet you where you’re currently at”

A woman standing in a gym with a squat rack and weight plates in the background, smiling and wearing a beige sweater and black workout leggings.
A woman standing in a gym with a squat rack and weight plates in the background, smiling and wearing a beige sweater and black workout leggings.

Female focus

Amy specialises in sustainable health and fitness, especially focusing on the needs of women.

“I saw the potential the fitness industry has to empower others. The positive experiences with fitness that I had as a young woman helped me develop an interest in helping other people with their health and fitness, especially women.”

Woman lying on her back doing an exercise with a light blue dumbbell, wearing a beige sleeveless top and a fitness tracker, in a gym.
Woman lying on her back doing an exercise with a light blue dumbbell, wearing a beige sleeveless top and a fitness tracker, in a gym.

Amy’s Story

Amy has worked in the fitness industry since the age of 19. Early on in her career she recognised the potential that fitness has to empower others.

The positive experiences she had as a young woman helped her develop an interest in helping other people with their health and fitness, especially other women.

Now working as a highly qualified personal trainer, Amy is passionate to empower others to have autonomy over their bodies and health.

She uses scientifically accurate information in a practical format to ensure all clients receive excellent and personalised coaching, suited perfectly to their needs.

Two women are in a gym, one woman is pregnant and the other is helping her stretch or exercise. They are surrounded by gym equipment, including dumbbells, kettlebells, and a step platform.
Two women are in a gym, one woman is pregnant and the other is helping her stretch or exercise. They are surrounded by gym equipment, including dumbbells, kettlebells, and a step platform.

“Empowering women to have autonomy over their bodies using scientifically accurate information is something that I’m very passionate about”

Amy Cooper, SERFO Founder

Qualifications

Harvard Medical School, Women’s Health & Wellness Program (2026, ongoing); Level 5 Diploma in Advanced Nutrition Science (with a grade of distinction), Mac-Nutrition Uni (2026); Clean Health Prenatal and Postnatal Coaching Specialist (2025), MSc Strength & Conditioning, University of Twickenham London (2023). Master Thesis topic: Women‘s Strength Training Around the Menstrual Cycle, QualiCert Certified Personal Trainer; General training and Pre/Postnatal training, Certified Personal Trainer, American College of Sports Medicine (2022), Pregnancy and Post Partum Coach, GGS Academy (2022), Calisthenics Coaching Certification, BodyWeight Gurus (2018), Certified Nutritionist, BTN Academy (2015), Post & Ante Natal Trainer, Lifetime (2012), LAO Level 2 Certificate in Fitness Instruction, Lifetime (2012)

The studio

The studio 82 Fitness Boutique features spacious workout areas, state-of-the-art equipment, and a private and exclusive atmosphere.

Glass door with the sign '82 fitness boutique' and a potted plant inside, exterior view of a city street reflected in the glass.
Colorful kettlebells, pink, blue, and yellow, arranged on the floor in a gym with yellow and black equipment in the background.
A white storage cabinet with a woven basket on top, next to a white shelf holding rolled towels and a potted plant, with a white chair nearby and a table with candles in the foreground.
Empty gym with various workout equipment including yellow and black power racks, exercise balls, kettlebells in different colors, a mirror, and a large window showing the outside.
A bright room with large front windows, decorated with framed botanical art, a small table with plants and decor, black carpet, and a few workout weights on a rack.
Augustinus Bader skincare products on a decorative tray with a white hydrangea flower in the background.

The SERFO training philosophy

Science-Based

At SERFO, our methods are based on proven scientific research and techniques. Our goal is to help clients reach long term, anti-fad sustainable health.

5* Service

We take pride in providing excellent service, and work around your schedule to ensure the coaching is best suited to your needs. Concierge arrangements are available to suit your preferences.

Down to Earth

We strive to create a welcoming, unassuming and calm environment. During the sessions we encourage our clients to de-stress and immerse themselves in the present.